James Allen is a creative director and designer of mostly B2B brands. Conceptually focused and practically applied, James takes a hands-on approach at all stages of the branding process and leads multidisciplinary creative teams to build unique and specific solutions.

By assessing current and future state positioning, processing research, strategy, the competitive landscape and beyond, James builds purposeful identity systems that truly live in service of business needs. From a balance of the emotive and the practical comes a brand experience that can be more easily managed, celebrated internally and live to its full potential externally.